Privacy & Cybersecurity

Navigating digital privacy

Consumer privacy and data security are two of the most vital topics facing California auto dealers and other retailers today. Scali Rasmussen’s Privacy & Cybersecurity blog explores the changing legal landscape, its impact on retailers, and how to take a practical approach to issues when perfection may be unattainable. Count on us for updates on new laws and regulations, enforcement actions by regulators and the plaintiff’s bar, and steps you can take to decrease liability and increase customer confidence.

Data security dos and don’ts

How to make a strong password

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Passwords are ubiquitous. We use them to access everything from our bank accounts and sensitive business documents, to our social media and online memberships. The most secure passwords are a series of random numbers, letters, and characters. Using these types of passwords can present practical challenges, though, because they are easily forgotten and difficult to enter correctly. Further, because passwords are such a common part of our lives, we can too easily fall into bad habits that put business or personal information at risk.

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The California Consumer Privacy Act (CCPA) is in a state of flux, with a new Attorney General enforcing its provisions and a new agency created by proposition, the California Privacy Protection Agency (CPPA) setting up to take over and implement substantive changes also passed by proposition. With these circumstances, observers may see 2020, the first year of CCPA enforcement as relatively unimportant. However, the new California Attorney General, Rob Bonta, held a press conference in July to tout the effectiveness of the law and unveil a reporting tool for consumers. This article looks at some of his more important comments and predicts what this could mean for the future of consumer privacy in California.

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Recent announcements from Apple and Google are forcing companies that advertise using third-party cookies to reconsider their plans. This year Apple banned the use of unauthorized third-party cookies on Safari, its internet browser. Google announced this year that it will follow suit, banning these cookies from its web browser Chrome, by 2022.

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There are many reasons why employers may want or need to know whether their employees have been vaccinated against COVID-19: the safety of staff and customers, a desire to modify mask rules, or even legal mandates. As a general rule, employers may ask employees for proof that they have received a COVID vaccination, but there are several factors that should be considered if and when doing so. These include ensuring the questions are asked correctly, that privacy measures are in place, and that employee information is safeguarded.

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The state of California has selected the inaugural board members of the new California Privacy Protection Agency approved by California voters during the November 2020 election. The new board members come from a variety of backgrounds, including private legal practice, academia, and nonprofits.

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The California Attorney General adopted new regulations in March that may require changes to how businesses are communicating to consumers about their rights under the CCPA. These regulations are aimed at practices that the Attorney General’s office views as unfair to consumer and has pursued in enforcement letters to companies to date. Every company doing business in California that must comply with the CCPA should review its communication to customers about the CCPA.

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The passage by the voters in November 2020 of the California Privacy Rights Act (CPRA) by initiative is a significant development for all businesses with activity in California. It expands upon the California Consumer Privacy Act (CCPA), creating additional rights for consumers and obligations for businesses. It also creates the first state agency in the state dedicated to privacy, the California Privacy Protection Agency (Agency).

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